Typically when you go out on a date with someone for the first time, you want to look your best, right? You want that person to buy into who you are and discover all of the great things you have to offer. Whether that means wearing something trendy or putting on something that accurately presents who you are, in the back of your mind you know that first impressions matter.
The same can be said about visiting a website for the first time. In fact, according to a survey conducted by Consumer Union, 65 percent of U.S. internet users refuse to buy from a poorly designed website! Similar to the dating world, you’ll want to ensure your website or blog is dressed to the nines in order to make a great first impression on the casual visitor.
So in order to help ensure your site is making the best impression it can, take a look at some of the trendy tips outlined below and try incorporating them so you don’t strikeout with your audience.
Ever catch yourself staring at an attractive individual you’ve never seen before? An engaging and high-definition hero image can have the same effect when it comes to websites. While a user may not have come to your site for a particular reason, a strong hero image can stop that person in their tracks to admire whatever imagery you choose to showcase. The Art of Sculpting, a website for trainer Amando Campbell, does a great job of using a striking image that embodies exactly what his service is about.
Did that subtle flick of the wrist make you notice the watch your date was wearing? That’s exactly the reaction they wanted. Our eyes are naturally drawn to motion, so consider adding some intrigue to your site by incorporating motion animation to your web space. This can come in a simple form of a GIF or, depending on the complexity of your site, a fully animated site that interacts with the movement of your mouse. Check out National Geographic’s website “Eat: The Story of Food” which won a People’s Voice Webby for “Best Use of Animation or Motion Graphics” in 2015.
Hopefully your date looks good in everything he or she wears, not just the outfit they had on for the first date. The same is true for websites; whether they’re seen on a laptop, smartphone or tablet, they should appear well put together and offer a seamless experience no matter what platform. That’s why your site should have responsive design built into its platform. Most blog builder sites, such as WordPress, have been offering responsive templates for years, which is important considering the many different screens your site will be forced to display on.
Change.org does a great job of making sure its site appropriately adjusts to the size and resolution of multiple platforms. This is even more important for an organization that thrives on people craving change at any moment, on any device.
Photo credit: Digital Telepathy
Just like any good relationship, it takes more than a great first impression in order for a bond to thrive and grow. You’ll need to cultivate the relationship you build with your audience through genuine and sincere content as well as listening to what they want from you as a website manager. Although all that is important, just like in the dating scene, it never hurts to have a good-looking appearance.